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Disclaimer: I know not all cultures/countries celebrate Valentine's Day, so this post is for any woman who is dating a man in the U.S. and enjoys celebrating Valentine's Day.
Here are my rules:
If a man does not gift you something you consider on par with your standards, block and delete.
Examples:
You expect dinner at an expensive restaurant, and he takes you to a less-than-expensive restaurant.
You expect dinner, and he takes you out for "drinks," "coffee", or "dessert only".
You expect a physical/tangible gift, and he plans an activity date only.
You expect an activity date, and he gives you a physical/tangible gift only.
You expect him to buy you a gift, but he gives you something from his mom/sister/"female best friend".
You expect expensive jewelry, and he gifts you cheap jewelry.
You expect flowers, and he does not give you flowers.
You expect a card, and he does not write you a card.
Some of these examples sound mind-numbingly self-explanatory, but you'd be amazed at the mental gymnastics some women perform to avoid admitting to themselves that they're dating a scrote who is happy to disappoint at every turn.
If a man expects you to gift him something in return, block and delete. "Something" means anything beyond the pleasure of your company. Men who expect gifts or "contributions" from you are 50/50 scrotes. Block and delete.
If you have to ask, hint, beg, prod, nag, instruct, remind, or otherwise cOmMUnICatE to him (or worse, his friends or family members) that Valentine's Day is important to you, then block and delete. I've been down this road, and the road always leads to standard-shaming from the man and you looking like a fool.
If a man cares about you, he should be proactive in asking you how you prefer to celebrate. HE should be the one to ask you what you want to do, whether you like to be surprised, what sorts of gifts you prefer, and when and how you prefer to receive the gifts. Learning about your preferences if HIS job. It is not YOUR job to teach him.
If a man disparages Valentine's Day in any way, block and delete. By "disparage", I mean complain about the commercialism, consumerism, materialism, phoniness, inconvenience, logistics, surge pricing, blah blah blah, associated with Valentine's Day. Also, if he says his friends/family think Valentine's Day is stupid, ridiculous, frivolous, a waste of time, money, etc., then he is telling you indirectly he thinks the same way. Just block and delete.
In my pickme teens and early 20s, I went through years of not receiving a single thing for Valentine's Day from scrotes I was dating. In my late 20s and early 30s, I went through years of instructing scrotes how to treat me on Valentine's Day so I could avoid receiving nothing.
If you have to tolerate any of the above, then your entire relationship is a block and delete. Just pull the plug. You won't regret it.