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Preteen girls around the country throng beauty stores to buy high-end skin care products, a trend captured in viral videos with the hashtag #SephoraKids. Girls as young as 8 are turning up at dermatologists’ offices with rashes, chemical burns and other allergic reactions to products not intended for children’s sensitive skin.
“When kids use anti-aging skin care, they can actually cause premature aging, destroy the skin barrier and lead to permanent scarring,” says Dr. Brooke Jeffy, a Scottsdale, Arizona, dermatologist who has posted her own social media videos rebutting influencers’ advice.
The skin care obsession offers a window into the role social media plays in the lives of today’s youth and how it shapes the ideals and insecurities of girls in particular. Girls are experiencing high levels of sadness and hopelessness. Whether social media exposure causes or simply correlates with mental health problems is up for debate. But to older teens and young adults, it’s clear: Extended time on social media has been bad for them, period.
The beauty industry has been cashing in on the trend. Last year, consumers under age 14 drove 49% of drug store skin sales, according to a NielsonIQ report that found households with teens and tweens were outspending the average American household on skin care. And in the first half of 2024, a third of “prestige” beauty sales, at stores like Sephora, were driven by households with tweens and teens, according to market research firm Circana.
Ingredients like retinol and chemical exfoliants like hydroxy acids are inherently harsh. For aging skin, they are used to stimulate collagen and cell production. Young or sensitive skin can react with redness, peeling and burning that can lead to infections, acne and hypersensitivity if used incorrectly, dermatologists say.
Dermatologists agree a child’s face typically needs only three items, all found on drugstore shelves: a gentle cleanser, a moisturizer and sunscreen.
Agree that social media is a problem. Also the beauty industry (remember, "skin care" is largely not hygeine or health, its a cosmetic hobby).
But what about the parents? Why dont the parents just tell kids "no"? No, you camt spend my money on frivolous and unhealthy bullshit.
Is it going to quash precious little Braelynnh's individuality to tell her that retinol is for middle-age people? Who caresm